- Become one of the pioneers for the revolution and development of Vietnam's agricultural sector, towards a green, clean and sustainable agriculture for the health of the community.
- Create a spreading community effect, replicate the model, building new and exciting tourism products that contribute to the development of the country's tourism industry.
- Become one of the influential declarations on environmental protection.
- Provide clean, quality and safe agricultural products for domestic market and exporting, increasing products value.
- Preserve the wild beauty of nature and biodiversity, bringing new, interesting and meaningful travel experiences to everyone in order to widely promote and develop the local culture - tourism in particular and Vietnamese in general.
- Raise environmental awareness for everyone and strongly inspire for the environmental protection work.
- Promote modern, efficient and sustainable agricultural production in Vietnam, contributing to the development and enhancement of the position of Vietnamese agricultural brand on the world agricultural map.